Себестоимость iPhone бьет рекорды второй год подряд.
Флагманский iPhone 15 Pro Max от Apple разобрали на части, чтобы выяснить его себестоимость. Она оказалась сильно ниже официальной цены, за которую компания предлагает смартфон покупателям. О размерах наценки рассказали авторы издания .
Сообщается, что японские эксперты проанализировали по отдельности каждую деталь топового гаджета. Как оказалось, себестоимость iPhone 15 в версии Pro Max составляет вдвое меньше рекомендованной для реализации цены — 558 долларов (54,3 тысячи рублей). На американском рынке гаджет предлагают покупателям за 1 199 долларов (116,7 тысячи рублей).
Nikkei отмечает, что стоимость деталей в новинке оказалась на 12% выше, чем у ее предшественника из 14-го поколения iPhone.
В сравнении с предыдущей версией Pro Max в 15-м айфоне значительно выросла стоимость корпуса: титановая рамка обошлась производителю на 47% дороже, чем стальная в предыдущей линейке. Кроме того, дисплей iPhone 15 вырос в цене на 10%, а новый чип — на 27%. Телеобъектив и система камер в новом флагмане оценивается в 3,8 раза дороже, чем в прошлогоднем.
Оценке подверглись и элементы, из которых сделана базовая версия iPhone 15. Специалисты пришли к выводу, что себестоимость деталей «стандартного» устройства нового поколения является рекордной в своем классе — она составляет 423 доллара (41,2 тысячи рублей). По сравнению с iPhone 14 этот показатель вырос на 16%.
К слову, себестоимость iPhone устанавливает рекорд второй год подряд. В 2022 году компоненты версии 14 Pro Max оценивались в 501 доллар (49 тысяч рублей). Годом ранее, в 2021-м, себестоимость iPhone 13 Pro Max оценили в 406 долларов (39,6 тысячи рублей).
При этом авторы материала в Nikkei Asia не исключают, что она вырастет еще больше в 2024 году.
Презентация новых смартфонов от Apple состоялась 12 сентября 2023 года, а уже спустя 10 дней — 22-го числа — модели 15-го поколения iPhone поступили на рынок.
В России их начали продавать практически одновременно с остальным миром. Примечательно, что уже к концу сентября стоимость новинок на отечественном рынке резко упала: так, у некоторых ритейлеров можно было приобрести базовую версию iPhone 15 дешевле 100 тысяч рублей.
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